The renowned Oban Whisky reimagined for a dynamic, youthful audience of whisky fans. The concept of this packaging, "The Gateway to The Isles”, pays homage to Oban's timeless nickname, evoking a sense of adventure and discovery. The designs encourages consumers to go on a sensory journey via the lens of Oban's iconic landmark, McCaig's Tower, symbolising the very essence of "The Gateway” amidst the town’s stunning landscape.
