Merchandise created for Penguin Books to encourage Gen-Z to start reading more while being out and about on the move. The bags created are designed to the proportions of a Penguin book to allow readers to carry around what they are reading with ease. I also visualised a keychain magnifying glass for readers to clip on to the bag as a novelty item.
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/c4bad16e-e9e8-4dd4-a7b0-e90bad326905_rw_1200.jpg?h=fd9de3920fb67a6ab525c450690bd448)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/1e74fa5f-0ed7-4edd-a6de-a6497a8c2e6a_rw_1200.jpg?h=89c03f9a764308ec8a9193bc4e8d88a3)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/f31f11c4-95f0-4c2e-9f7c-6e1916e39fdb_rw_1920.jpg?h=4a09d9aef93f3304ff51ddf57c99b47e)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/829b53ad-fc0b-42d0-88cb-ad9cb9c0ba76_rw_1920.jpg?h=a563b8ef573eb821d51aa571342df243)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/07eb3200-2019-4428-a890-1d9600b2c9c8_rw_1920.jpg?h=10a94c9f40596a0be1b5f2b062424785)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/65fe3789-52ea-4a90-9ffd-f455ebee02f0_rw_1200.png?h=079ffc154938f1c3bbedb5e7f04cb8f2)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/3c962623-f738-44e2-a96f-75225276def5_rw_1200.png?h=873b3910d88350d827c123d7ff2de0b9)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/c2223380-9259-4231-b3bb-570bf1789e59_rw_1200.png?h=5f8234dfbd50006e40e7b32682d20794)
![](https://cdn.myportfolio.com/22c75a3e-fbd8-4da1-baf0-7ed1fd916ba8/7203f61c-a02c-43dc-b3e2-7cb0a56084af_rw_1200.png?h=e65593e75e7bded32ccdf12fa35e63b6)